Message from the
General Manager
We are aware that the environmental urgency we live in is no longer compatible only with the recycling.
More needs to be done and this is a great challenge that awaits us.
You have to divide up that R as many times as necessary: R to Reduce consumption; to Rethink behaviour; to Refuse what we do not need; to Reuse whenever possible.
Pedro Nazareth
2021 was a year full of challenges and new developments. We remained motivated to do more and better and continued working to increase recycling rates for waste electrical equipment, batteries and packaging and thus contribute to a more circular future.
Electrical Equipment
We collected
of electrical
equipment
Equivalent to the weight of
76 Statues of Liberty
Batteries
We collected
of batteries
Equivalent to the weight of
20 Statues of D. José
Packaging
We collected
of packaging
Equivalent to the weight of
5 Eiffel Towers
In 2021, Electrão was present in multiple media, from television to printed media, promoting its initiatives and achievements and contributing to raise awareness among the population about the importance of recycling the waste they produce.
Find out the news that stood out in 2021
Electrão promotes several awareness, communication and education campaigns for different audiences and different age groups. Through these campaigns we make the population aware of the need for more conscious consumption, we encourage the correct disposal of waste for recycling and we favour a social responsibility component, which allows us to give back to the community.
International E-waste day
To celebrate the International E-waste Day, Electrão made an installation with 216 used electrical equipment in Quinta dos Ingleses, in…
NIVEA Ecoball
Electrão, in partnership with Beiersdorf, created the NIVEA Ecoball, a sustainable installation inspired by the iconic NIVEA ball, from the…
Tree plantation with Hotpoint
Electrão and Hotpoint Portugal joined forces to promote a campaign to raise awareness of the separation and correct sending of…
National Monitoring Campaign
The National Monitoring Campaign, inspired by the WEEE Follow project, is a project within the WEEE Action Plan and which…
Academia Electrão
Academia Electrão is a competition aimed to innovative projects that began in 2018. The Academy aims to disseminate and support…
Electrão Empresas Samsung
Electrão Empresas gave rise to an initiative, in partnership with Samsung, called “Recycling brings smiles”. An action for the collection…
TransforMAR
TransforMAR is an initiative of Lidl and Electrão that challenges people to collect plastics to transform them into equipment for…
WEEE Follow
WEEE Follow was an internal project of Electrão, which started in 2020. One of the biggest problems in the electrical…
Porta-a-Porta
Electrão and the Lisbon City Council joined forces and launched a project for the free collection of used large electrical…
“Faz pelo Planeta” by Electrão Movement
In 2021 we wanted to go beyond recycling. Because sustainability is a whole and each of us can do our…
Escuteiros Electrão
For the second time, Electrão joined the Corpo Nacional de Escutas (National Scouting Organization) to contribute to a better world.…
Escola Electrão
Escola Electrão, now in its 11th edition, unites the school community in an effort to benefit the environment - recycling…
Quartel Electrão
Quartel Electrão is a project of Electrão that involves the Humanitarian Associations of Voluntary Firemen in raising the population’s awareness…
Now that you have seen what we did to raise awareness among the Portuguese and to collect more and better, we show you the other side of Electrão. Discover some of the actions and areas that define us as an Association, which are in our DNA.
01
Corporate Social
Responsibility
02
Internal Communication
03
Human Resources
04
Transparency
