Electrão, in partnership with Beiersdorf, created the NIVEA Ecoball, a sustainable installation inspired by the iconic NIVEA ball, from the 80s. This initiative made available recycling points in bathing areas, with the aim of raising awareness of the importance of reducing, separating and recycling packaging waste.
At Praia das Rocas, Marina de Oeiras and Marina de Lagos, we created, together, the bluest summer ever!
Users of the bathing areas involved
The NIVEA Ecoball is between 3.5 and 2.5 meters high and 1.5 meters in diameter and is made from 100% recyclable canvas. The base is equipped with a recycling bin made from mixed recycled plastics. For its production, around 500 kg of recycled plastic were used, the equivalent of 25,000 50 cl plastic bottles.